Lexus is one of the first names that pops out when we talk about luxury cars. The slogan ‘Persuit of Perfection’ describes perfectly what you can and should expect from a Lexus. These cars are just perfect in every way, from design to craftsmanship. They are perfect for every single person and any kind of travel no matter of weather conditions. To show how new SUV is the best choice ever for winter travel, Lexus decided to create one really amazing and special commercial. They made tires and wheels completely out of ice and drove down a London street!
From the creators:
“Taking three months from start to finish, the ice-tyre Lexus NX is the product of a collaboration between Lexus UK and the ice-sculpting experts at Hamilton Ice Sculptors. The challenge was two-fold: how to recreate the Lexus five-twin-spoke alloy wheel and its Yokohama winter tyre with incredible precision, while also making a wheel and tyre that would support the NX’s 2.2-tonne mass.”
“Part engineering, part art, this unique project came together to prove that anything is possible with the right combination of desire, skill and dedication.”